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Diffusing Humour in The Disaster Risk Communication Strategy to Increase The Resilience of The Affected Community

Op-EdDisaster & Climate Resilience

Diffusing Humour in The Disaster Risk Communication Strategy to Increase The Resilience of The Affected Community

Published: 8/27/2024Publisher: Resilience Development Initiative
The 2011 tsunami in Japan and the 2010 Haiti earthquake provide evidence that failure in disaster risk communication leads to more fatalities among at-risk communities. In the past five years, disaster practitioners have utilised a wide range of strategies to communicate disaster risks. The strategies used are diverse according to its objectives, tools, coverage, and target audiences by mainstreaming the audience’s needs, local norms, geographical areas, and cultural values. These strategies are not solely intended to deliver reliable disaster risk-related information efficiently. More substantially, the strategies are also expected to quickly bring resiliency to the disaster-affected communities. This Op-Ed will provide an early understanding of the concept of disaster risk communication and its strategies, including resilience concepts and frameworks. Moreover, this Op-Ed also underlines further discussion on how vital disaster risk communication is, how the communication is linked with the conceptual elements of the resiliency of disaster-affected communities, and how humour can be a promising entrance to establish a more disaster-resilient community.

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Disaster & Climate Resilience

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